Lisa Shea Design - Digital Designer

MyTN was a website and mobile application for the State Of Tennessee. The dream was to develop a modern way for citizens to locate all 1,000+ services offered by the State of Tennessee and have all services available in one place.

PROBLEM STATEMENT

Build a robust database that houses all services and create an application that all citizens can use.

THE AUDIENCE

The State Of Tennessee Citizens.

We partnered with Deloitte, a business consulting firm, and State of Tennessee product owners and shareholders to deliver high-priority projects. How can you take 1,000+ services and make them one?

Two teams were brought together to serve one common goal. We quickly broke the ice and harmonized our UX knowledge. We facilitated an efficient UX session with the Deloitte UX team.

How do you create a robust ecosystem that updates in real-time to serve all Tenessees citizens?

We research other branches of the Tennessee government. We choose the most cumbersome ones that are usually done in person. So let's make way for to have an accessible mobile experience.

The team and I met once a week and did UX brainstorming groups—we room writing on sticky notes and whiteboards, grouped themes, and organized the government processes. Then, we worked out how we could make them more accessible by using a mobile Application.

The focus was to engineer the structure as a shell (Main App) with interchangeable parts (components). Paper prototyping was utilized to emphasize these parts and how they would link. This made the structure flexible to fit the independent internalized apps from various state departments.

Champion for the user while integrating the client's business needs. There were a lot of legal requirements that the user had to confirm during the process. The challenge was to guide the user smoothly, avoiding cognitive overload and iterating the user-flow until we got to a positive step-by-step progress design.

Established a brand style guide for the app and made it available to State Departments for their development team. This influenced the internalized app design to stay consistent with the overall branding.

We produced a one-stop-shop app for locating thousands of State of TN Services. A membership model that securely allows citizens to have their information in one place. Information entered by the user remains within the State of TN app, so that information does not have to be reentered for internalizing apps.